Pricing, Unit Economics, and Breakeven Reality
Include every variable cost: materials, payment processing, fulfillment, refunds, support, and hosting. A SaaS founder discovered her “80% margin” was actually 62% after counting customer success time. Audit last month’s costs and refine your margin. Post your biggest surprise to help the community.
Pricing, Unit Economics, and Breakeven Reality
Breakeven units equal fixed costs divided by contribution per unit. Test price increases, discount reductions, and churn improvements. Javier found that absorbing a $6 shipping add‑on erased his profit; repricing restored viability. Build a simple sensitivity table and share one lever you’ll pull first.